“Well, we started a Facebook page because everybody else was doing it.” Every time a business employee says those words, digital marketers die a little on the inside. It’s painful … [Read more…]
“What’s the worst that can happen?” These are famous last words when it comes to something that should be absolutely taboo for social media marketing: Deleting negative comments. Deleting negative … [Read more…]
One of the best things that the Internet and especially social media have done is to make us a globalized world. Here in Connecticut I routinely chat with friends in … [Read more…]
As we ring in 2012, I decided to sit down and write this article. A lot of it isn’t necessarily going to be what aspiring marketers want to hear, but … [Read more…]