How Great Products Sell Themselves: The Red Barrels Case Study
See how, with next to no marketing budget, a tiny video game developer produced one of the biggest cult hits of 2013.
Here We Go Again: JPMorgan Joins The Hijacked Hashtag Club
Is anyone getting deja vu? Large corporations tend to venture into social media marketing in the same way that they would approach a press conference or investor relations meeting. Rather than use social media to listen, observe, and communicate, corporate entities self-indulgently preach, extol their virtues, and pat themselves on the back. To … [Read more…]
Facebook Contests In 2014: Why Contest Apps Will Lose Ground
The recent announcement of Facebook significantly loosening restrictions for its promotional guidelines represents arguably one of the most significant shifts in Facebook policy over the past several years. For years, I’ve warned business owners that they run contests on their timelines at their own risk; contrary to popular belief, Facebook does notice enormous spikes … [Read more…]
Why Tumblr Can’t Help The NSA
A Tumblr by the Office of the Director of National Intelligence designed to “increase” transparency sounds like a build up to an elaborate joke by The Onion or The Daily Show. It’s completely true. IC On the Record, which seems to be an initiative of President Obama himself, is designed to “to … [Read more…]
Why Small Businesses Should Love Yelp
Of all the review sites and social media profiles that strike a nerve with small businesses, Yelp seems to be the amalgamation of everything business owners hate about online, anonymous reviews. Blog posts have been penned on why you can’t trust Yelp, there are dozens of articles on what you can do about Yelp as a … [Read more…]
The Fall and Redemption of Hewlett-Packard’s Customer Service
About a month ago, I had planned for this article to be a scathing, searing condemnation of Hewlett-Packard and a declaration that it was on the same level as Electronic Arts. A lot has happened since then. This is a story about a company’s fall from grace in the eyes of a customer, and how … [Read more…]
Electronic Arts’ Open Contempt for its Customers
Pictured: A visual representation of the SimCity launch (blog.games.com) It’s been a week since the newest iteration of SimCity launched, and Electronic Arts has demonstrated such disregard for for the customers who keep it in business that there can no longer be any doubt of this publisher being worthy of the Worst Company in America award by Consumerist.If you … [Read more…]