There’s a simple antidote to Internet trolls. It costs nothing to manufacture and can be found in vast quantities if you know where to look. Before this goes further let’s establish the difference between criticism and trolling. Criticism of a business is done out of imperfections such as poor service and genuine unhappiness with a … [Read more…]
You don’t want to annoy your audience, do you? If you answered yes, well, thanks for reading my blog, reps from Ocean Marketing. Otherwise, as a good social media community manager you’ve identified that you’re as only as successful as your fans are happy. Unfortunately, even benign actions can unknowingly cause unlikes. I’ve seen these six things done … [Read more…]
There are a lot of things to talk about when defining your target audience. Are they on the social network you’re using? What are their likes? Dislikes? Professions? Ages? Gender? Even though the Internet is global, geographical location is also important. As much as people talk about “developing an online presence” and “getting new fans”, … [Read more…]
One of the first things to confront when it comes to social media marketing is that there’s a massive amount of hype associated with social media. Most marketers who have been around the block have heard it before: You need social media and nothing else, you don’t need a website anymore, and other topics I’ll … [Read more…]
In the first part of this two-parter I talked about the terrible consequences of deleting social media comments. It makes your customer unhappy, it makes you look bad, and it makes people reluctant to do business with you. The good news is that social media makes it easier than ever to connect with and make … [Read more…]
“Well, we started a Facebook page because everybody else was doing it.” Every time a business employee says those words, digital marketers die a little on the inside. It’s painful for us because we know that eventually, the small business is going to assume they tried social media and that it didn’t work. One of … [Read more…]
“What’s the worst that can happen?” These are famous last words when it comes to something that should be absolutely taboo for social media marketing: Deleting negative comments. Deleting negative social media comments is a reflexive and almost instinctive reaction for most businesses. They see one angry customer, panic about the prospect of this looking … [Read more…]