Twitter Is A Dead End For Small Businesses Now

Disclaimer: I refuse to refer to Twitter as “X” or tweets as “Xs” under protest that we are better as a species. Before I get into the meat and potatoes of Twitter’s recent change in direction, this isn’t just about Elon Musk’s acquisition of the bird app everyone loves to hate. As far back as … [Read more…]

The Upcoming Winter for “Digital Marketing”

A tech and marketing leader who I sadly can’t reference due to her account being private made some very prescient, very on the nose predictions regarding the future of digital marketing. There’s a reason I put “digital marketing” in quotes in the context that I’m using it in, but don’t worry, we’ll get to that … [Read more…]

Small Businesses Have Been Priced Out Of SEO Campaigns

I’ve made no secret of the fact that I consider 95% of “SEO campaigns” are the blind leading the blind. Specifically, clients understandably approach a marketing company expecting that company to rank them higher in Google searches, often for highly competitive keywords that many of the business’s competitors are also gunning for. The problem is … [Read more…]