What New Coke and Xbox One Have in Common

Disclaimer: Before this turns into a console war, I don’t own an Xbox One or PlayStation 4. My PC and Wii U take up enough free time as is, and there aren’t really any games for me to justify a PS4 or Xbox One right now. If that makes me biased, you can take off now. It’s been a year … [Read more…]

A Simple Trick To Increase Facebook Organic Reach

2014 is off to an awkward start for community managers and businesses reliant on Facebook marketing. Facebook’s recent changes to its algorithm have decreased organic reach significantly – in some cases Facebook posts only reach 3% of fans organically. Ouch. A number of tricks and workarounds have emerged to this, and Ignite Social Media picked … [Read more…]

Why HostGator Lost A Fiercely Loyal Customer

I hope HostGator didn’t make any resolutions to retain customers in 2014. I’ve been a very loyal HostGator fan for years (even after the EIG acquisition that put so many people off), but they made two critical mistakes that made me decide to say goodbye, and unfortunately it isn’t an ending on good terms.   … [Read more…]

How to Kill Trolls With Kindness

There’s a simple antidote to Internet trolls. It costs nothing to manufacture and can be found in vast quantities if you know where to look. Before this goes further let’s establish the difference between criticism and trolling. Criticism of a business is done out of imperfections such as poor service and genuine unhappiness with a … [Read more…]