Way back in the Mesozoic Era that we often refer to as 2012, I read an article on HubSpot that significantly changed the way I think about marketing. The article, titled Why I Fired My Marketing Agency, is only available courtesy of the Wayback Machine but its message remains as relevant now as it was … [Read more…]
If you read that title and immediately thought “Well, no duh. You don’t have to explain that to me,” then congratulations! You are officially smarter than the husband and wife team behind The Local Scoop, an ice cream shop in Bay Minette, Alabama, which has been making headlines for the wrong reasons. A man named … [Read more…]
It’s not just you. Scams have always been rampant since early days of the Internet, but they’ve exploded in the last several years. E-scams are vast, varied and constantly adapting to the security measures that professionals and everyday people put into place to protect themselves. One of the most enduring and common ways that scammers … [Read more…]
If you run a business, there’s an ominous feeling you may be familiar with: When you see the E-mail subject line indicating that a new review has been left on your Google Business profile. Depending on the quality of review this can either turn into elation at a five star review, or the sinking dread … [Read more…]
CloudFlare recently released their annual report for various different data points for Internet technologies, traffic and trends. The whole report is a fascinating read on the state of the Internet today, but one particular section that stood out to me – pointed out by WordPress creator Matt Mullenwag – is their website technologies section analyzing … [Read more…]
A client recently gave me a call about a pitch he received from a “business consulting group that was incorporating AI into a free analysis about the business.” Which, in practice, essentially means copy and pasting several paragraphs from a company’s website, plugging it into ChatGPT or Gemini, and generating the subsequent report. Some of … [Read more…]
I’ve become something of a point person for a lot of my clients when they’re pitched by various software vendors, point-of-sale systems, customer relationship management companies, and various companies that primarily sell to small businesses. It’s something I’m happy to do, especially since a lot of my clients tend to be very busy and appreciate … [Read more…]