A tech and marketing leader who I sadly can’t reference due to her account being private made some very prescient, very on the nose predictions regarding the future of digital marketing. There’s a reason I put “digital marketing” in quotes in the context that I’m using it in, but don’t worry, we’ll get to that … [Read more…]
I’ve made no secret of the fact that I consider 95% of “SEO campaigns” are the blind leading the blind. Specifically, clients understandably approach a marketing company expecting that company to rank them higher in Google searches, often for highly competitive keywords that many of the business’s competitors are also gunning for. The problem is … [Read more…]
One of my most common debates with clients is “Do I really need a password that complicated?” In a way I get it. When you’re unfamiliar with hacking and you might wonder why anyone would actively go out of their way to hack your website, it seems like a silly thing to focus on. One thing … [Read more…]
I effectively went all in WordPress this year. Thanks to partnering with WPEngine, my company exclusively hosts WordPress websites. I would have had reservations about this back when I signed with previous partner InMotion in 2016 but the market and my own perspective have shifted dramatically. WordPress is effectively the de-facto standard of Internet content … [Read more…]
It’s been a bad couple of weeks for Shopify and especially its employees. The e-commerce platform, which has a 4% market share of all websites (a huge percent, but WordPress for comparison, has 43%), is laying off 1,000 workers, which amounts to about 10% of its global workforce. Shares closed down 14% on the announcement, … [Read more…]
Network Solutions a domain registrar. It often markets itself as the first ever domain registrar. Maybe that schoolyard chant we had about “The first is the worst” was more on point than a lot of us realized as children. That was a cheap shot, I know, but I’m allowed to have a few jokes after … [Read more…]
I can already tell how this article is going to go over in some corners of the Internet so let me just preface this article by saying that my jury is still out on the concept of Web3, though I remain skeptical on how this is anything more than a buzzword. Part of the problem … [Read more…]