The recent announcement of Facebook significantly loosening restrictions for its promotional guidelines represents arguably one of the most significant shifts in Facebook policy over the past several years. For years, I’ve warned business owners that they run contests on their timelines at their own risk; contrary to popular belief, Facebook does notice enormous spikes … [Read more…]
A Tumblr by the Office of the Director of National Intelligence designed to “increase” transparency sounds like a build up to an elaborate joke by The Onion or The Daily Show. It’s completely true. IC On the Record, which seems to be an initiative of President Obama himself, is designed to “to … [Read more…]
Of all the review sites and social media profiles that strike a nerve with small businesses, Yelp seems to be the amalgamation of everything business owners hate about online, anonymous reviews. Blog posts have been penned on why you can’t trust Yelp, there are dozens of articles on what you can do about Yelp as a … [Read more…]
About a month ago, I had planned for this article to be a scathing, searing condemnation of Hewlett-Packard and a declaration that it was on the same level as Electronic Arts. A lot has happened since then. This is a story about a company’s fall from grace in the eyes of a customer, and how … [Read more…]
Pictured: A visual representation of the SimCity launch (blog.games.com) It’s been a week since the newest iteration of SimCity launched, and Electronic Arts has demonstrated such disregard for for the customers who keep it in business that there can no longer be any doubt of this publisher being worthy of the Worst Company in America award by Consumerist.If you … [Read more…]
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There’s a simple antidote to Internet trolls. It costs nothing to manufacture and can be found in vast quantities if you know where to look. Before this goes further let’s establish the difference between criticism and trolling. Criticism of a business is done out of imperfections such as poor service and genuine unhappiness with a … [Read more…]