If you’re a small or even medium sized business, designing your own website is a lot harder when you actually sit down to do it. It’s one thing to look at a competitor’s website and say “Yeah, that looks like an amazing website.” Unless you come from a design or creative background, it suddenly becomes … [Read more…]
We’re coming up on a brand new year, full of networking events, business opportunities, and pledges. Everyone I know is pledging to accomplish things related to business. Big ambitions and breaking sales goals are great, but there are plenty of small business related New Years’ pledges you can accomplish practically overnight. Consider these website pledges … [Read more…]
Before you dive for cover in response to this article, hear me out. I’m not asking you to be fluent in C++ or Groovy, but we’re reaching a point where programming is an essential part of business, because so much of business takes place online. Consider your website, which is an essential part of inbound marketing. … [Read more…]
Writing business copy can be a challenge. You need to be compelling, your content needs to be rich and interesting, and you need to be succinct, whether you’re writing for a press release or your website copy. So I can understand the temptation of using the crutch of business jargon. Terms that sound impressive and … [Read more…]
Facebook recently announced that the social networking giant is going to be giving less exposure to business pages in news feeds, which has meant a corresponding drop in organic reach for business pages. The reaction has been typified in the comments. There has been rage, there have been eulogies on the death on Facebook, and there … [Read more…]
When I consult with businesses and nonprofits, I often have to introduce them to the concept of content marketing: Creating and sharing content and using it to attract customers based on merit, expertise or interest, with more focus on communicating rather than selling. Content marketing isn’t new; as far back as 1895, John Deere’s The … [Read more…]