Writing business copy can be a challenge. You need to be compelling, your content needs to be rich and interesting, and you need to be succinct, whether you’re writing for a press release or your website copy. So I can understand the temptation of using the crutch of business jargon. Terms that sound impressive and … [Read more…]
Facebook recently announced that the social networking giant is going to be giving less exposure to business pages in news feeds, which has meant a corresponding drop in organic reach for business pages. The reaction has been typified in the comments. There has been rage, there have been eulogies on the death on Facebook, and there … [Read more…]
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When I consult with businesses and nonprofits, I often have to introduce them to the concept of content marketing: Creating and sharing content and using it to attract customers based on merit, expertise or interest, with more focus on communicating rather than selling. Content marketing isn’t new; as far back as 1895, John Deere’s The … [Read more…]
See how, with next to no marketing budget, a tiny video game developer produced one of the biggest cult hits of 2013.
Is anyone getting deja vu? Large corporations tend to venture into social media marketing in the same way that they would approach a press conference or investor relations meeting. Rather than use social media to listen, observe, and communicate, corporate entities self-indulgently preach, extol their virtues, and pat themselves on the back. To … [Read more…]
The recent announcement of Facebook significantly loosening restrictions for its promotional guidelines represents arguably one of the most significant shifts in Facebook policy over the past several years. For years, I’ve warned business owners that they run contests on their timelines at their own risk; contrary to popular belief, Facebook does notice enormous spikes … [Read more…]