2020: The Year Small Businesses Were Left Out in the Cold

More than anything else, 2020 may be the year that small businesses were left out in the cold. Literally as of this month.  The effects of COVID-19 on the small business community have been sudden, shocking and heartbreaking. I’m a web developer who works exclusively with small businesses, and I’ve seen it firsthand. I’ve watched … [Read more…]

My Autumn/Winter 2020 COVID-19 Small Business Predictions

It’s been a turbulent year during which the norms we’ve been accustomed to have been thoroughly turned upside down. The small business community has been no exception; suddenly businesses are being required to pivot, develop new business models and market to new customer bases. This has been a crazy year for me personally as I’ve … [Read more…]

Pause Your Business Social Media Activity This Week

This article is not about George Floyd, but I cannot begin the article without discussing him. On May 25th George Floyd – a black man – was killed by then-Minneapolis police officer Derek Chauvin – a white man – who kept his knee pressed down on the right side of Floyd’s neck for nine minutes … [Read more…]

How To Tell If You Really Received a “Custom” WordPress Website

I like talking about positive things, cool stuff and gushing about WordPress on this website. Unfortunately our responsibility as ethical web developers also includes safeguarding people against unethical behavior that rips people off. Even more unfortunately, there’s a lot of it in this industry. If you’re a small business that’s gone the traditional website route – … [Read more…]

How to Stop Sponsored Content E-mail Spam

If you’ve got even a tiny website that gets an incremental amount of traffic, odds are that you’ve gotten some strange, suspicious looking E-mails from “content marketing companies” offering to post “sponsored content” on your blog. You’ve likely gotten these E-mails even if you don’t have a blog. These companies are far from discerning or … [Read more…]

The Complicated Part About “Getting To The Top Of Google”

I almost decided not to publish this article. I’ve been mulling over one like this for a while, but it needs to be said. Especially after a meeting with a prospective client who was increasingly crestfallen when I told him the price range of an search engine optimization campaign for his highly competitive regionally-driven keywords (SEO … [Read more…]