It’s no secret that I’m not a fan of Yelp and when my internal newsletter went out with this post the response was overwhelmingly positive. All told this wasn’t too surprising – the general consensus among small business owners is that Yelp has approval ratings on par with cable companies. A single review platform is … [Read more…]
AI is the hot new thing right now because we seen to have collectively decided on speedrunning tech trends. One tech author recently astutely pointed out on Twitter that he’s seen people change their LinkedIn bio from “expert” in social media, to crypto, to Web3, to metaverse, to AI, all in the span of two … [Read more…]
A tech and marketing leader who I sadly can’t reference due to her account being private made some very prescient, very on the nose predictions regarding the future of digital marketing. There’s a reason I put “digital marketing” in quotes in the context that I’m using it in, but don’t worry, we’ll get to that … [Read more…]
I’ve made no secret of the fact that I consider 95% of “SEO campaigns” are the blind leading the blind. Specifically, clients understandably approach a marketing company expecting that company to rank them higher in Google searches, often for highly competitive keywords that many of the business’s competitors are also gunning for. The problem is … [Read more…]
One of my most common debates with clients is “Do I really need a password that complicated?” In a way I get it. When you’re unfamiliar with hacking and you might wonder why anyone would actively go out of their way to hack your website, it seems like a silly thing to focus on. One thing … [Read more…]
I effectively went all in WordPress this year. Thanks to partnering with WPEngine, my company exclusively hosts WordPress websites. I would have had reservations about this back when I signed with previous partner InMotion in 2016 but the market and my own perspective have shifted dramatically. WordPress is effectively the de-facto standard of Internet content … [Read more…]
It’s been a bad couple of weeks for Shopify and especially its employees. The e-commerce platform, which has a 4% market share of all websites (a huge percent, but WordPress for comparison, has 43%), is laying off 1,000 workers, which amounts to about 10% of its global workforce. Shares closed down 14% on the announcement, … [Read more…]