“Well, we started a Facebook page because everybody else was doing it.” Every time a business employee says those words, digital marketers die a little on the inside. It’s painful for us because we know that eventually, the small business is going to assume they tried social media and that it didn’t work. One of … [Read more…]
“What’s the worst that can happen?” These are famous last words when it comes to something that should be absolutely taboo for social media marketing: Deleting negative comments. Deleting negative social media comments is a reflexive and almost instinctive reaction for most businesses. They see one angry customer, panic about the prospect of this looking … [Read more…]
One of the best things that the Internet and especially social media have done is to make us a globalized world. Here in Connecticut I routinely chat with friends in Rome, Hong Kong and Sydney with a few mouse clicks. Speaking as someone who lives in a relatively small town, social media has also gone … [Read more…]
As we ring in 2012, I decided to sit down and write this article. A lot of it isn’t necessarily going to be what aspiring marketers want to hear, but it needs to be said. I’ve lost count of how many training programs have said that “Social media is a business anybody can do!” That’s … [Read more…]