The Real Message of the Airbnb Rejection E-mails

Airbnb founder Brian Chesky recently published a brief but fascinating post on Medium from Airbnb’s early days. Michael Seibel introduced the team to seven prominent Silicon Valley investors during Airbnb’s attempt to raise. They were attempting to raise $150,000 in exchange for 10% of the company’s equity. Airbnb has since gone on to grow explosively, … [Read more…]

T’was the Night Before Net Neutrality

What happens when I’m on Twitter and Alex Wilhelm of TechCrunch notes an unsuccessful attempt to turn T’was the Night Before Christmas into a poem about net neutrality? A new Christmas classic is what happens. I took up the offer and this is the result. Enjoy!   Tw’as the night before Net Neutrality, the eve … [Read more…]

The Consequences of Deleting Social Media Comments, Part 2

In the first part of this two-parter I talked about the terrible consequences of deleting social media comments. It makes your customer unhappy, it makes you look bad, and it makes people reluctant to do business with you. The good news is that social media makes it easier than ever to connect with and make … [Read more…]

The Consequences of Deleting Social Media Comments, Part 1

“What’s the worst that can happen?” These are famous last words when it comes to something that should be absolutely taboo for social media marketing: Deleting negative comments. Deleting negative social media comments is a reflexive and almost instinctive reaction for most businesses. They see one angry customer, panic about the prospect of this looking … [Read more…]

Chasing Twitter Malware

One of the best things that the Internet and especially social media have done is to make us a globalized world. Here in Connecticut I routinely chat with friends in Rome, Hong Kong and Sydney with a few mouse clicks. Speaking as someone who lives in a relatively small town, social media has also gone … [Read more…]

When You Should Not Become a Social Media Manager

As we ring in 2012, I decided to sit down and write this article.  A lot of it isn’t necessarily going to be what aspiring marketers want to hear, but it needs to be said. I’ve lost count of how many training programs have said that “Social media is a business anybody can do!” That’s … [Read more…]