Why did you sign up for Facebook, or Instagram, or if you’re cool enough, perhaps even TikTok? It seems like a very straightforward question. Social media is designed for people to connect with one another. This is something that I think should be obvious to everyone regardless of your standpoint: User, creator, business owner, marketer, … [Read more…]
There’s a very strange issue going on with Google My Business that’s only gotten worse over time. I first started noticing it early in 2024 and it now seems to be happening with worrying frequency of every Google Places listing that I manage (and with 175 customers that’s a very long list). Google My Business … [Read more…]
I’ve found myself unwittingly transformed into something of a watchdog – as my number of active clients has grown I’ve become more acutely aware of the staggering number of scams that target small businesses and nonprofits on a daily basis. This case is a trickier example because rather than a really obvious phishing E-mail riddled … [Read more…]
Google is a big company – a very, very big company. It has near-total market dominance as a search engine, operates 70% of the smartphone market through Android, and stretches across the entire world. It’s very likely that Google is involved in your life in some capacity whether that’s using a simple Gmail address, your company … [Read more…]
I get this question a lot – the issue of what’s appropriate to do when asking for Google reviews. In a worst case scenario I get this question when someone’s had their reviews flagged by Google and they have to start over from scratch for violating terms and conditions. I know it’s a meme to … [Read more…]
I thought we went through the pivot to video and the associated damage it’s done to media and business already, but evidently marketers have decided they’re not done milking this fabricated trend. I’m sure it has nothing to do with the fact that video marketing is both very expensive upfront and has a colossal markup, … [Read more…]
For the last several years Google has had what I’ve actually found to be a pretty interesting piece of software: The ability to generate a very basic website based off of information in your Google Business Profile page. It’s a mostly static landing page that lacks even basic functionality and is no substitute for a … [Read more…]