Facebook recently announced that the social networking giant is going to be giving less exposure to business pages in news feeds, which has meant a corresponding drop in organic reach for business pages. The reaction has been typified in the comments. There has been rage, there have been eulogies on the death on Facebook, and there … [Read more…]
When I consult with businesses and nonprofits, I often have to introduce them to the concept of content marketing: Creating and sharing content and using it to attract customers based on merit, expertise or interest, with more focus on communicating rather than selling. Content marketing isn’t new; as far back as 1895, John Deere’s The … [Read more…]
The recent announcement of Facebook significantly loosening restrictions for its promotional guidelines represents arguably one of the most significant shifts in Facebook policy over the past several years. For years, I’ve warned business owners that they run contests on their timelines at their own risk; contrary to popular belief, Facebook does notice enormous spikes … [Read more…]
A Tumblr by the Office of the Director of National Intelligence designed to “increase” transparency sounds like a build up to an elaborate joke by The Onion or The Daily Show. It’s completely true. IC On the Record, which seems to be an initiative of President Obama himself, is designed to “to … [Read more…]
Of all the review sites and social media profiles that strike a nerve with small businesses, Yelp seems to be the amalgamation of everything business owners hate about online, anonymous reviews. Blog posts have been penned on why you can’t trust Yelp, there are dozens of articles on what you can do about Yelp as a … [Read more…]
One of the first things to confront when it comes to social media marketing is that there’s a massive amount of hype associated with social media. Most marketers who have been around the block have heard it before: You need social media and nothing else, you don’t need a website anymore, and other topics I’ll … [Read more…]