No, “91% Of Consumers” Don’t Want More Video Content

I thought we went through the pivot to video and the associated damage it’s done to media and business already, but evidently marketers have decided they’re not done milking this fabricated trend. I’m sure it has nothing to do with the fact that video marketing is both very expensive upfront and has a colossal markup, … [Read more…]

Google Is Killing Off Its Business Sites Tool

For the last several years Google has had what I’ve actually found to be a pretty interesting piece of software: The ability to generate a very basic website based off of information in your Google Business Profile page. It’s a mostly static landing page that lacks even basic functionality and is no substitute for a … [Read more…]

Twitter Is A Dead End For Small Businesses Now

Disclaimer: I refuse to refer to Twitter as “X” or tweets as “Xs” under protest that we are better as a species. Before I get into the meat and potatoes of Twitter’s recent change in direction, this isn’t just about Elon Musk’s acquisition of the bird app everyone loves to hate. As far back as … [Read more…]